Online Marketing Specialist

This position represents a great opportunity to get introduced to the highly competitive North American online marketing industry, or to advance your knowledge of it. Our dynamic marketing team in Cluj-Napoca, already counting over 50 people, is looking for an Online Marketing Specialist for one of Yardi Systems’ brands.

What we're looking for:

  • At least 2 years of online marketing & sales experience.
  • Superior command of both written and spoken English.
  • Familiarity with and experience using technologies such email marketing and content management.
  • Great copywriting and editing skills.
  • Distinctive problem solving and analysis skills and impeccable business judgment.
  • Stress resistant and able to respond to changing priorities.
  • Excellent time management and organizational skills.
  • Strong interpersonal skills.

Other skills we value highly, though are not mandatory:

  • Basic knowledge of HTML and CSS.
  • Basic knowledge of SQL/ Oracle.

What you'll do:

  • Email marketing campaigns and strategy
    – You’ll manage ongoing email campaigns, from sales emails to newsletters, onboarding emails and survey invites. This includes writing the email content, designing the email layout and setting up the campaign using a third-party tool.
    – You’ll work on the concept and marketing message that is included in each sales email and on gathering updates and interesting stats for monthly newsletters.
    – You’ll be responsible for continuously improving our email marketing actions through A/B tests (from subject lines to call-to-actions and totally different layouts) and for designing our email marketing strategy on short and mid-term.
  • On-site marketing campaigns
    – You’ll create new on-site content or update existing one on main marketing pages to engage various audiences into using the product and deliver greater value.
    – You’ll setup on-site campaigns to increase product adoption and conversion rates through internal tools (e.g. message-of-the-day, popups).
    – You’ll be responsible with finding and testing new ways to engage users into using the product and improving the conversion funnel.
  • Social media campaigns:
    – You’ll create and setup advertising campaigns on social media for our target audience.
    – You’ll be in charge with upkeeping our social media accounts (Facebook, Linkedin, Twitter).

Meet the team:

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