Edith Pojum and Her Inky Wonderland

Edith Pojum first joined Yardi Romania in November 2011 as a technical analyst in our Global Solutions department. A while after, she was named Quality Assurance Specialist for Yardi Voyager, where her responsibilities include testing the system and coming up with enhancements and trouble requests, while also checking to see whether the previously reported bugs have been resolved.The new position fits Edith like a glove, considering she’s a graduate of the University of Babeș-Bolyai’s Faculty of Economic Sciences and Business Administration and enjoys her daily tasks. Yet deep down, she’s an artist, a freelance illustrator who gifted Cutie Cards to the world back in 2013. Ever since, her illustrations gained more and more fans and today she juggles with adorable greeting cards, delightful tote bags and dreamy calendars.

How/when did you discover your passion?
I have been drawing since I was a child. We always went hiking in the weekends with my mom, my dad, my brother and family or friends and it all started with me trying to capture our adventures.

How is your personality reflected in your illustrations?
I try to incorporate elements of nature, animals, children, various characters in my work. This playful and whimsical style is influenced by my childhood.

Are there any particular places, people or circumstances that have influenced you?
Like I mentioned earlier, I think the Cutie cards illustrations are mostly influenced by my childhood, family trips and outdoor adventures. I would say my love for nature is something I inherited from my parents. I had a lovely childhood.

How did you find your style? Has it changed since you started?
I have been experimenting with different mediums, drawing different things. Back then, I loved drawing people with charcoal or drew characters via computer graphics software.

What artwork or artists do you feel kinship with?
I haven’t really thought about that, but there are many artists whose work I love, and I always take pleasure in following their blogs—like Kürti Andi, Mirdinara and Flora Waycott.

How do you overcome creative blocks?
I just accept them and move on to other things I need to do. I also try to finish works I have already started and inspiration just comes along. Travelling is always a good source for finding new inspiration.

How do you come up with new ideas? Do you have a process?
I don’t have a process. I just draw what comes to my mind. New ideas also come while working on a drawing.

Can you describe your creative process, mediums, etc.?
I currently use pencils, watercolour, textures and computer graphics software in order to generate my drawings.

What is the best/worst piece of advice you ever received from someone within the industry?
Money should not be the first thing you think about. I have worked on some awesome projects that did not involve money, but instead were a lot of fun.

What’s on your horizon? Any current/future projects and plans/dreams you can share with us?
I am currently finishing the illustration part for an animated clip, on which I have been working with an animator. Next year I’ll be working on a project to illustrate a children’s book.