Making Marketing Better One Click at a Time with Alexandru
Alexandru clicked with Yardi Romania’s environment from the very start. After establishing the right connection, he found his way through the marketing maze and ended up working as a Paid Advertising Specialist.
How did you start working at Yardi Romania?
It was back in the spring of 2013. I was in the second year of the Master’s Degree when I decided to kick-start my career. After a test and an interview where I apparently did a good job, I was hired on a Paid Advertising Specialist position. Fun fact: my first day as a Yardi Romania employee was on April 1st. It seems that this wasn’t a Fool’s Day prank after all!
What attracted you to the marketing industry in the first place?
I’ve started to discover this area mainly during university years when the online marketing sector gained ground in our country. The more I read about it, the more challenging and attractive it seemed. A Google course and an AdWords certification helped me explore what this emerging industry can bring in today’s world. There’s no chance of getting bored in this area and it’s always fun to catch up with industry experts.
Describe a typical work day.
I’m an early bird, so my typical work day starts in the morning with a good coffee, while I am checking my e-mails and verifying the previous day’s website traffic and advertising numbers. After that, I prioritize the daily tasks and get to work.
For most of the day, I create and optimize pay-per-click campaigns on different web platforms such as Google Ads, Bing Ads, Criteo or Facebook Ads. Last but not least, I contribute to the improvement of the performance of our online marketing assignments.
How much use of creativity and technical knowledge does this position require?
My position requires a balanced combination of creativity and technical expertise. You need a solid background in technical knowledge in order to succeed, but creativity can take you further away. Sometimes it can be really difficult to find the right words while sending a message to your customers, so you need to be persuasive and efficient.