Paid Media Specialist

If you love working with ads, data, and strategy to drive real results, this is a great opportunity for you.

Location

Cluj-Napoca

Work Mode

Hybrid

Schedule

Standard

Career Level

Mid to Senior

Who We Are

We are a software development company where people, passion, and technology come together to shape the future of real estate through our own innovative products.

Since opening our doors in 2010, our Cluj-Napoca office has grown into the second-largest Yardi location worldwide. As part of Yardi Systems, Inc., a global leader in real estate software, founded in 1984, we're connected to a network of over 45 offices and 10,000+ colleagues across the globe.

Our success is driven by a diverse team of more than 1,400 professionals, including software developers, marketers, consultants, data researchers, customer service specialists, and many more. Think you'd be a great fit? Join #TeamYardi.

 

Your Impact

We are looking for a passionate and analytical PPC Specialist to join our growing REACH by RentCafe team. Do you enjoy seeing immediate results from tweaking online ad copy and drawing conclusions based on data? Are you driven by optimizing and improving PPC campaigns? If so, you might be the exact person we are looking for to join our expanding marketing team!
As a PPC Specialist, you will be managing advertising efforts for real estate companies in the US and internationally across various platforms such as Google Ads, Meta Ads, etc., and work closely with our internal teams to deliver results that meet our clients’ goals.

This hybrid role requires working from the office at least once a week, so please take into account that you should be based in or near Cluj-Napoca.

What You'll Bring Along

  • 2+ years of proven experience in creating, managing, and optimizing PPC campaigns, with a focus on Google Ads and Meta Ads;
  • Bachelor’s degree, preferably in PR, Marketing, Advertising, Communication, Journalism, or related fields.
  • A strong passion and enthusiasm for paid advertising and digital marketing;
  • Solid understanding of digital marketing principles, channels, and methods;
  • Strong analytical mindset with the ability to interpret data and translate it into strategic actions;
  • In-depth understanding of PPC KPIs and campaign success metrics;
  • Knowledge of other Google products such as Google Analytics and Looker Studio;
  • Excellent organizational and time management skills;
  • Strong attention to detail;
  • Good command of the English language;
  • Familiarity with other advertising platforms is a plus;
  • Previous experience with Google Tag Manager is a plus;

What You'll Do

  • Strategize, set up, monitor, and optimize PPC campaigns across various platforms (Google Ads, Meta Ads) for real estate companies in the US and internationally;
  • Continuously monitor, optimize, and report on campaign performance, proposing strategies aligned with each company’s goal;
  • Adjust campaigns and manage budget allocation based on performance metrics, optimizing bid strategies for maximum efficiency;
  • Set up and manage measurement tools, including conversion tracking, tag implementation, event/conversion creation, and audience list building;
  • Conduct keyword research and recommend corresponding implementations;
  • Develop compelling ads and run A/B tests to optimize performance;
  • Track and report key metrics, progress, and account activity;
  • Analyze data from web analytics and translate it into actionable insights for advertising campaigns;
  • Perform competitor and market research to identify new opportunities;
  • Manage multiple client accounts simultaneously;
  • Stay up-to-date with the latest trends in paid advertising, leveraging new tools and best practices to enhance campaign efficiency

Preparing for your next interview? Discover our recruiter’s insights on making a great first impression here: 5 Recruiter Tips to Stand Out

Your Benefits with us

Hybrid Work Environment

A flexible hybrid work setup that blends the best of remote and office life.

Working Location Flexibility

Up to 20 days of EU remote work per year, subject to current policy.

Educational Reimbursement

Up to $2000 per year to invest in learning and professional growth.

Life & Travel Insurance

Life Insurance for you & Global Travel Insurance for you and your family.

Annual Salary Review

To keep your salary in line with your performance and industry changes.

Meal Tickets

40 RON/working day meal tickets (taxable by current legislation).

Engaging Activities

Engaging office events, themed parties, and team buildings.

A Great Office Space

@ The Office in Cluj-Napoca, with an open-air terrace and game rooms to unwind.

Competitive Salary

A motivating salary that reflects your skills and experience.

Profit Sharing

The possibility of a yearly bonus through our profit-sharing program.

Up to 26 Vacation Days

For you to focus on yourself and recharge your energy.

Private Medical Insurance

Comprehensive medical insurance (dental, physio, psychotherapy & more) for you and your dependents.

Work/Life Stipend Bonus

Currently granting a monthly stipend to support the activities you love.

Corporate Discounts

Discounts at gyms, restaurants, and other service providers.

Equipment

Work-ready equipment for both home and office setups.

Fruits, Snacks and Coffee

Fresh fruit, snacks, and specialty coffee available daily at the office.

See what our colleagues from the Marketing Department have said about working at Yardi.

The people. The Yardi people.

The team is truly special, my colleagues are supportive, collaborative and full of positive energy. Every meeting feels different, with ideas flowing naturally and everyone contributing in their own way. I appreciate the strong, approachable leadership that guides us while giving space for creativity and growth. Over time, we’ve built not just projects but real stories together, making the work feel meaningful. What makes it even better is the unique mix of personalities. Yes, this awesome mix of different perspectives blending into the perfect combination that keeps things exciting, inspiring and motivating every single day.

Nicusor C.

Nicusor C.

Creative Writer, joined Yardi in 2025

I've been working at Yardi for more than 13 years now, and I love it. I feel supported every day, I have a wonderful team and great colleagues.

Writing is my passion and here, I get to do what I love, which is write informative articles about all sorts of topics related to the housing and rental markets, focus on content strategies and, together with my colleagues, find new ideas every day. I like the flexible schedule, the hybrid policy and all the small and not so small things that make Yardi a great company: the coffee, the chats, the snacks, the parties, but also the stability, the support, the encouragement to do more of what I like and to be the best that I can be.

Andra H.

Andra H.

Senior Marketing Writer, joined Yardi in 2012

What I enjoy most about working at Yardi is the space I have to grow and develop as a professional.

There are always opportunities to learn something new, and I’m lucky to have colleagues with incredible expertise who are eager to share their knowledge and support me whenever I need it. The environment is both professional and welcoming, creating a great atmosphere for collaboration. I also value the strong work-life balance Yardi provides, which allows me to enjoy my hobbies and recharge, while still seeing the meaningful impact of my work on projects and results.

Claudiu F.

Claudiu F.

SEO Engineer, joined Yardi in 2021

GET TO KNOW OUR TEAM

5 Facts About Our Marketing Department You Should Know

Fact #1: We’re 200+ people, which makes us bigger than many standalone agencies (and with just as much personality). 

Fact #2: At any given time, we’re juggling 70+ projects, ranging from quick experiments to major launches. 

Fact #3: Our campaigns generate billions of digital impressions every year (yep, billions with a B). 

Fact #4: We’ve got specialists in SEO, PPC, CRO, email, content, analytics, AI enthusiasts, and more, all under one roof. 

Fact #5: We hold monthly knowledge swaps, where teammates share their best hacks, wins, and “happy accidents.” 

Find out more about Yardi Romania and see if it's the right place for you.