SEO Specialist II (WeWork)

This role combines SEO strategy, data-driven insights, and AI-powered search to strengthen organic visibility across global markets.

Location

Cluj-Napoca

Work Mode

Hybrid

Schedule

Standard

Career Level

Mid

Who We Are

We are a software development company where people, passion, and technology come together to shape the future of real estate through our own innovative products.

Since opening our doors in 2010, our Cluj-Napoca office has grown into the second-largest Yardi location worldwide. As part of Yardi Systems, Inc., a global leader in real estate software, founded in 1984, we're connected to a network of over 45 offices and 10,000+ colleagues across the globe.

Our success is driven by a diverse team of more than 1,400 professionals, including software developers, marketers, consultants, data researchers, customer service specialists, and many more. Think you'd be a great fit? Join #TeamYardi.

 

Your Impact

We’re looking for a resourceful, data-driven SEO Specialist to join our marketing department of over 150 specialists in Cluj-Napoca. You’ll own SEO strategy for WeWork.com, a global coworking and flexible workspace platform attracting hundreds of thousands of users each month across dozens of markets and languages.

Your focus will be improving search visibility, indexing efficiency, and multi-language SEO across traditional search engines and emerging generative AI platforms (GEO). You’ll collaborate closely with content, design, development, and localization teams to optimize on-page and off-page strategies. This role offers exceptional opportunities for driven, results-oriented marketers as you’ll be working in a highly competitive landscape, using cutting-edge SEO tools.

This position is available in a hybrid regime that implies working from the office at least once a week. Therefore, please take into account that you would need to be located in or near the Cluj-Napoca area. 

What You'll Bring Along

  • 3+ years of SEO experience with measurable impact on organic traffic and/or revenue;
  • Solid understanding of on-page and off-page SEO, crawl budget management, site architecture, structured data, ranking factors, and algorithm updates;
  • Very good understanding of how structured, authoritative content performs in AI search, with hands-on experience in Generative Engine Optimization (GEO) and AI-driven content discovery strategies;
  • Strong understanding of local SEO and how to optimize for visibility in maps platforms;
  • Highly analytical mindset, demonstrating the ability to interpret Semrush, Google Analytics and Search Console data and turn it into actionable, executive-ready recommendations;
  • Working knowledge of HTML/CSS sufficient for diagnosing on-page issues and communicating effectively with developers;
  • Advanced English proficiency (written and spoken), sufficient for writing SEO recommendations, presenting to global stakeholders, and evaluating English-language content.

It is considered a plus:

  • Experience with AI-assisted SEO, workflows and skills;
  • Advanced Excel skills;
  • Background in real estate, hospitality, or marketplace SEO;
  • Familiarity with conversion optimization, A/B testing and multivariate experiments.

What You'll Do

  • Optimize website architecture, content, and internal linking to improve SEO performance;
  • Develop and execute on-page and off-page strategies to improve WeWork’s visibility in AI-powered search experiences (Google SGE, ChatGPT, Claude), including content structuring, entity optimization, and authority building;
  • Closely manage SEO tracking tools (e.g., Google Search Console, Google Analytics, Botify, Ahrefs, SEMrush) to monitor and report on site performance and visibility;
  • Monitor keyword rankings and SEO KPIs regularly, compiling performance reports and dashboards to highlight trends, insights, and opportunities;
  • Develop and present SEO strategies, reports and recommendations to business stakeholders;
  • Conduct ongoing keyword research, discovery, and optimization;
  • Partner with the larger team to integrate SEO best practices into content creation and programming;
  • Work with development teams to implement on-site SEO initiatives;
  • Benchmark industry websites for organic visibility, keyword strategy, backlink profiles, and technical structure to identify gaps and potential areas for improvement;
  • Stay current with search algorithm updates, AI search evolution, and competitor strategies to continuously identify new opportunities.

Your Benefits with us

Hybrid Work Environment

A flexible hybrid work setup that blends the best of remote and office life.

Working Location Flexibility

Up to 20 days of EU remote work per year, subject to current policy.

Educational Reimbursement

Up to $2000 per year to invest in learning and professional growth.

Life & Travel Insurance

Life Insurance for you & Global Travel Insurance for you and your family.

Annual Salary Review

To keep your salary in line with your performance and industry changes.

Meal Tickets

40 RON/working day meal tickets (taxable by current legislation).

Engaging Activities

Engaging office events, themed parties, and team buildings.

A Great Office Space

@ The Office in Cluj-Napoca, with an open-air terrace and game rooms to unwind.

Competitive Salary

A motivating salary that reflects your skills and experience.

Profit Sharing

The possibility of a yearly bonus through our profit-sharing program.

Up to 26 Vacation Days

For you to focus on yourself and recharge your energy.

Private Medical Insurance

Comprehensive medical insurance (dental, physio, psychotherapy & more) for you and your dependents.

Work/Life Stipend Bonus

Currently granting a monthly stipend to support the activities you love.

Corporate Discounts

Discounts at gyms, restaurants, and other service providers.

Equipment

Work-ready equipment for both home and office setups.

Fruits, Snacks and Coffee

Fresh fruit, snacks, and specialty coffee available daily at the office.

See what our colleagues from the Marketing Department have said about working at Yardi.

The people. The Yardi people.

The team is truly special, my colleagues are supportive, collaborative and full of positive energy. Every meeting feels different, with ideas flowing naturally and everyone contributing in their own way. I appreciate the strong, approachable leadership that guides us while giving space for creativity and growth. Over time, we’ve built not just projects but real stories together, making the work feel meaningful. What makes it even better is the unique mix of personalities. Yes, this awesome mix of different perspectives blending into the perfect combination that keeps things exciting, inspiring and motivating every single day.

Nicusor C.

Nicusor C.

Creative Writer, joined Yardi in 2025

I've been working at Yardi for more than 13 years now, and I love it. I feel supported every day, I have a wonderful team and great colleagues.

Writing is my passion and here, I get to do what I love, which is write informative articles about all sorts of topics related to the housing and rental markets, focus on content strategies and, together with my colleagues, find new ideas every day. I like the flexible schedule, the hybrid policy and all the small and not so small things that make Yardi a great company: the coffee, the chats, the snacks, the parties, but also the stability, the support, the encouragement to do more of what I like and to be the best that I can be.

Andra H.

Andra H.

Senior Marketing Writer, joined Yardi in 2012

What I enjoy most about working at Yardi is the space I have to grow and develop as a professional.

There are always opportunities to learn something new, and I’m lucky to have colleagues with incredible expertise who are eager to share their knowledge and support me whenever I need it. The environment is both professional and welcoming, creating a great atmosphere for collaboration. I also value the strong work-life balance Yardi provides, which allows me to enjoy my hobbies and recharge, while still seeing the meaningful impact of my work on projects and results.

Claudiu F.

Claudiu F.

SEO Engineer, joined Yardi in 2021

GET TO KNOW OUR TEAM

5 Facts About Our Marketing Department You Should Know

Fact #1: We’re 200+ people, which makes us bigger than many standalone agencies (and with just as much personality). 

Fact #2: At any given time, we’re juggling 70+ projects, ranging from quick experiments to major launches. 

Fact #3: Our campaigns generate billions of digital impressions every year (yep, billions with a B). 

Fact #4: We’ve got specialists in SEO, PPC, CRO, email, content, analytics, AI enthusiasts, and more, all under one roof. 

Fact #5: We hold monthly knowledge swaps, where teammates share their best hacks, wins, and “happy accidents.” 

Find out more about Yardi Romania and see if it's the right place for you.