PPC Specialist II – Paid Advertising (B2B)
If you’re passionate about turning B2B paid advertising campaigns into qualified leads and measurable results through data-driven strategies, you’ll feel right at home in this role.
Location
Cluj-Napoca
Work Mode
Hybrid
Schedule
Standard
Career Level
Mid
Who We Are
We are a software development company where people, passion, and technology come together to shape the future of real estate through our own innovative products.
Since opening our doors in 2010, our Cluj-Napoca office has grown into the second-largest Yardi location worldwide. As part of Yardi Systems, Inc., a global leader in real estate software, founded in 1984, we're connected to a network of over 45 offices and 10,000+ colleagues across the globe.
Our success is driven by a diverse team of more than 1,400 professionals, including software developers, marketers, consultants, data researchers, customer service specialists, and many more. Think you'd be a great fit? Join #TeamYardi.
Your Impact
We are looking for a Paid Advertising Specialist with a strong technical and strategic background to run and optimize digital advertising efforts for our B2B software products targeting real estate professionals across multiple international markets.
You will own day-to-day execution of Google Ads, LinkedIn Ads, and Account-Based Marketing (ABM) campaigns, from setup to optimization, with the goal of generating qualified leads and supporting pipeline growth.
This position is available in a hybrid regime that implies working from the office at least twice a week. Therefore, please take into account that you would need to be located in or near the Cluj-Napoca area.
Please submit your application in English.
What You'll Bring Along
- 3+ years of proven experience in creating, managing and optimizing Google Ads and LinkedIn campaigns
- Bachelor’s degree, preferably in Marketing, Advertising, Communication, Journalism or related fields
- Familiarity with Account-Based Marketing (ABM) strategies and platforms
- Full understanding of digital marketing principles, channels and methods
- Full understanding of search KPIs and campaign success metrics
- Ability to translate data into insights, spot trends and performance gaps, and propose improvements
- Excellent organization and time management skills
- Good English proficiency (written and verbal)
- Experience with advertising or analytics platforms (e.g. Google Analytics 4, Looker Studio, etc)
What You'll Do
- Create and manage paid advertising campaigns through various platforms (Account-based marketing tools, Google Ads, LinkedIn Ads, etc.) on multiple markets across multiple international markets (e.g. US, Europe, Asia, etc.)
- Handle day-to-day campaign execution, from setup and launch to ongoing optimization, and report on results against agreed KPIs
- Adjust targeting, bids and budget distribution based on performance data, and flag opportunities or risks
- Work closely with content writers and designers to develop compelling campaign briefs, ensuring that creative assets (copy, visuals, videos, and landing pages) align with audience insights, campaign goals, and brand guidelines
- Build and run A/B tests on ad copy, creative and targeting, document results and propose next steps
- Analyze data from web analytics and ad platforms and turn it into concrete optimization actions
- Use lead and funnel data to assess lead quality and help refine audiences and messaging accordingly
- Conduct keyword, audience and competitor research, and propose implementations that improve efficiency and reach
- Contribute to campaign planning and strategy discussions with input grounded in performance data
- Keep pace with the latest changes in the paid advertising industry while continually leveraging new tools and best practices to boost the efficiency of campaigns
- Provide detailed performance reporting and insights to senior stakeholders, recommending actionable improvements
Your Benefits with us
Hybrid Work Environment
A flexible hybrid work setup that blends the best of remote and office life.
Working Location Flexibility
Up to 20 days of EU remote work per year, subject to current policy.
Educational Reimbursement
Up to $2000 per year to invest in learning and professional growth.
Life & Travel Insurance
Life Insurance for you & Global Travel Insurance for you and your family.
Annual Salary Review
To keep your salary in line with your performance and industry changes.
Meal Tickets
40 RON/working day meal tickets (taxable by current legislation).
Engaging Activities
Engaging office events, themed parties, and team buildings.
A Great Office Space
@ The Office in Cluj-Napoca, with an open-air terrace and game rooms to unwind.
Competitive Salary
A motivating salary that reflects your skills and experience.
Profit Sharing
The possibility of a yearly bonus through our profit-sharing program.
Up to 26 Vacation Days
For you to focus on yourself and recharge your energy.
Private Medical Insurance
Comprehensive medical insurance (dental, physio, psychotherapy & more) for you and your dependents.
Work/Life Stipend Bonus
Currently granting a monthly stipend to support the activities you love.
Corporate Discounts
Discounts at gyms, restaurants, and other service providers.
Equipment
Work-ready equipment for both home and office setups.
Fruits, Snacks and Coffee
Fresh fruit, snacks, and specialty coffee available daily at the office.
See what our colleagues from the Marketing Department have said about working at Yardi.
The people. The Yardi people.
The team is truly special, my colleagues are supportive, collaborative and full of positive energy. Every meeting feels different, with ideas flowing naturally and everyone contributing in their own way. I appreciate the strong, approachable leadership that guides us while giving space for creativity and growth. Over time, we’ve built not just projects but real stories together, making the work feel meaningful. What makes it even better is the unique mix of personalities. Yes, this awesome mix of different perspectives blending into the perfect combination that keeps things exciting, inspiring and motivating every single day.
I've been working at Yardi for more than 13 years now, and I love it. I feel supported every day, I have a wonderful team and great colleagues.
Writing is my passion and here, I get to do what I love, which is write informative articles about all sorts of topics related to the housing and rental markets, focus on content strategies and, together with my colleagues, find new ideas every day. I like the flexible schedule, the hybrid policy and all the small and not so small things that make Yardi a great company: the coffee, the chats, the snacks, the parties, but also the stability, the support, the encouragement to do more of what I like and to be the best that I can be.
What I enjoy most about working at Yardi is the space I have to grow and develop as a professional.
There are always opportunities to learn something new, and I’m lucky to have colleagues with incredible expertise who are eager to share their knowledge and support me whenever I need it. The environment is both professional and welcoming, creating a great atmosphere for collaboration. I also value the strong work-life balance Yardi provides, which allows me to enjoy my hobbies and recharge, while still seeing the meaningful impact of my work on projects and results.
GET TO KNOW OUR TEAM
5 Facts About Our Marketing Department You Should Know
Fact #1: We’re 200+ people, which makes us bigger than many standalone agencies (and with just as much personality).
Fact #2: At any given time, we’re juggling 70+ projects, ranging from quick experiments to major launches.
Fact #3: Our campaigns generate billions of digital impressions every year (yep, billions with a B).
Fact #4: We’ve got specialists in SEO, PPC, CRO, email, content, analytics, AI enthusiasts, and more, all under one roof.
Fact #5: We hold monthly knowledge swaps, where teammates share their best hacks, wins, and “happy accidents.”
